Gender: Female

Ethnic Group: Han

Date of Birth: June 1977

Hometown: Xianyang, Shaanxi

Title: Lecturer

Education:

· 1995-1999: B.A., Xi’an Academy of Fine Arts

· 2003-2007: M.A., Plastic Arts, Technical University of Applied Sciences Augsburg, Germany

Current Position:

Faculty Member, Department of Art Design, Art School, Northwest University

Employment History:

1999-2002: Teacher, College of Art and Design, Shaanxi University of Science and Technology

Research Interests:

Visual Communication

Research Projects:

Presided over:

· 2019: Research on the Expression of University Brand Image in Office Supplies Design, Northwest University Scientific Research Fund (Humanities and Social Sciences)

· 2014: Research on University Visual Identity System in CIS - Taking Northwest University Visual Identity System as an Example, Northwest University Scientific Research Fund (Humanities and Social Sciences)

· 2019: Development of Northwest University Undergraduate Elite Online Course Plane Composition

Participated in:

· 2014: Research on Optimization of Xi’an Urban Wayfinding System Based on Information Design Concept, Special Humanities Project of the Education Department of Shaanxi Provincial Government

· 2012: Research on Juzhen Fangsong Typeface, Ministry of Education Humanities and Social Sciences Youth Fund Project

· 2011: Research on the Direction and Implementation Methods of Xi’an International Metropolis City Identity System, Xi’an Social Sciences Planning Key Project

Research Achievements:

· A Preliminary Discussion on the Influence of Visual Identity System on University Image Promotion, Journal of News Research

· Understanding Yangzhou through the Exploration of Art History: Review of Yangzhou History: Yangzhou Art History, China Publishing Journal

From Wood to Lead: The Development and Context of Juzhen Fangsong Typeface, ZHUANGSHI (2nd author)